Setting the Scene
Every story starts with a beginning, and for nonprofit organizations, this is where your mission is introduced, challenges addressed, and audience identified.
Power of Story
The beginning should provide a vivid picture of the issues at hand, something that invites the audience inside and helps them understand why the work matters.
An example would be telling the story of a young child in an underserved community who lacks access to high-quality education, setting up the context for the organization's efforts and solutions, and making the mission relatable.
But how would you create that vivid picture?
Hearts and Minds
Transforming your journey requires a deep expertise in narrative.
Deserves to be heard
The middle of the story dives into the journey, highlighting the organization's efforts, challenges, and progress, showcasing the hard work and dedication of its team, volunteers, and supporters.
By sharing both triumphs and setbacks, such as the implementation of a new educational program and the obstacles faced, a transparent narrative begins to surface, gaining the trust and credibility of the audience.
But who will create those stories on social media or video or podcast or website? Stories that resonate and layered with possibility?
Compassion and clarity
The story's conclusion should highlight the impact of the work, showing how efforts have led to tangible, positive changes.
Speak up. Stand out. Create good.
It's about celebrating successes and demonstrating the difference the organization has made in the lives of those it serves.
For example, we might showcase improved educational outcomes for a child we introduced earlier, reinforcing the importance of continued support and inspiring our audience to advocate for our cause.
Will it require an end-of-year impact report? Printable brochures and white papers? How about content for internal communications?
Complete Services
Driven by that like, that heart, that thumbs up. Driven by that page view, bounce rate, that return visit.