Every story starts with a beginning, and for nonprofit organizations, this is where your mission is introduced, challenges addressed, and audience identified.
The beginning should provide a vivid picture of the issues at hand, something that invites the audience inside and helps them understand why the work matters.
An example would be telling the story of a young child in an underserved community who lacks access to high-quality education, setting up the context for the organization's efforts and solutions, and making the mission relatable.
But how would you create that vivid picture?
Driven by that like, that heart, that thumbs up. Driven by that page view, bounce rate, that return visit.