Under Armour wanted to take a unique approach and celebrate Muhammad Ali’s training philosophy. My team felt that if we were going to succeed, we needed to challenge perceptions, so we took his famous quotes and remix them to fit social media in 2015. MY ROLE IN THE PROJECT: Creative Director TITLE: Muhammad Ali x Under Armour […]
“Inspired by Golden State Warriors two-time MVP point guard, Stephen Curry, Under Armour’s five-part video series goes into the heart of the greater Bay Area to highlight individuals and artists, whose own drive and ambition has transformed The City with their will.” MY ROLE IN THE PROJECT: Creative Director. Executive Producer. TITLE: Charged By Belief TYPE: […]
An intimate first-person short film series that penetrates the competitive psyche of all Under Armour athletes. Product featured is Armour, “that tight-fitting ‘second skin’ is the first thing you put on and the last thing you take off.” MY ROLE IN THE PROJECT: Creative Director. Executive Producer. PROJECT TITLE: Earn Your Armour TYPE: Original video […]