In September, 2015, I was assigned to create content for the basketball category at Under Armour and found myself standing in front of several basketball courts from around the world. I had grown up playing basketball at a young age, and it continues to be my favorite sport. There’s just something serene about watching street […]
Russell Westbrook was so locked in that he forgot the basics, traveling halfway down the court without once dribbling the ball. This is the type of day dreaminess that I try to achieve each time I’m behind the keyboard writing.
Under Armour wanted to take a unique approach and celebrate Muhammad Ali’s training philosophy. My team felt that if we were going to succeed, we needed to challenge perceptions, so we took his famous quotes and remix them to fit social media in 2015. MY ROLE IN THE PROJECT: Creative Director TITLE: Muhammad Ali x Under Armour […]
“Inspired by Golden State Warriors two-time MVP point guard, Stephen Curry, Under Armour’s five-part video series goes into the heart of the greater Bay Area to highlight individuals and artists, whose own drive and ambition has transformed The City with their will.” MY ROLE IN THE PROJECT: Creative Director. Executive Producer. TITLE: Charged By Belief TYPE: […]