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L.A. Vignettes

What Happened to Western Avenue?

What happened to the good ol’ days? Well, they went away with the winter rains. The gutter took them from block to block and dumped down to the beach where the tourists play, down by the Santa Monica Pier. What happened to Western Avenue? They took away its soul and replaced it with a ghoul. But […]

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Notes

Career Change

I quit exacty a year ago. I said to myself, “This can’t be your life.” So I quit. I told my wife “Let’s move back to L.A. I’ll take care of the kid, and in between, I’ll follow what I’ve always wanted to follow – be a writer full time.” So I quit. “See you […]

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L.A. Notes

L.A. on Light

Cap back. Sunset on low. Dippin’ down the block. The kid enjoys his long drives around the neighborhood. Got me pushing him around in his mini-me car, battling the uneven sidewalks, the rolling stops, dogs, territorial birds, overall non-gangsta shit in former gangsta lands. I’d rather stay in, take him — and his whip — […]

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Sports Work

Muhammad Ali x Under Armour

Under Armour wanted to take a unique approach and celebrate Muhammad Ali’s training philosophy. My team felt that if we were going to succeed, we needed to challenge perceptions, so we took his famous quotes and remix them to fit social media in 2015. MY ROLE IN THE PROJECT: Creative Director TITLE: Muhammad Ali x Under Armour […]

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Sports Work

Charged By Belief Video Series

“Inspired by Golden State Warriors two-time MVP point guard, Stephen Curry, Under Armour’s five-part video series goes into the heart of the greater Bay Area to highlight individuals and artists, whose own drive and ambition has transformed The City with their will.” MY ROLE IN THE PROJECT: Creative Director. Executive Producer. TITLE: Charged By Belief TYPE: […]

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Work

Earn Your Armour Video Series

An intimate first-person short film series that penetrates the competitive psyche of all Under Armour athletes. Product featured is Armour, “that tight-fitting ‘second skin’ is the first thing you put on and the last thing you take off.” MY ROLE IN THE PROJECT: Creative Director. Executive Producer. PROJECT TITLE:  Earn Your Armour TYPE:  Original video […]

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Vignettes

Jungle Rules

Inside the No. 52. Long Beach Transit. Blue limo gold. A woman choked. “Your momma,” she said, before the man lunged forward. His hands on her neck. Spittle everywhere. White hands gripped the rail. Red faced with a bus-full of diverted eyes. No one. Nobody cared. In the ‘hood, you are on your own. Attack and […]