The Hundreds: L.A. Times

The Hundreds co-founders Ben Shenassafar and Bobby Kim

The Hundreds street wear clothing company is featured in today’s L.A. Times, talking about the struggle between expanding the brand and maintaining the street cred that put them on the map.

This is the success story any clothing brand aspires to achieve, and it’s always great to see a the L.A. Times doing pieces on the not-so-mainstream. The question, though, remains. Will The Hundreds turn into the Ed Hardy of the street wear fashion world? Exposure like this can catapult them to a different level.

Let’s hope not.

Via: LA Times