Earn Your Armour Video Series

An intimate first-person short film series that penetrates the competitive psyche of all Under Armour athletes. Product featured is Armour, “that tight-fitting ‘second skin’ is the first thing you put on and the last thing you take off.”

MY ROLE IN THE PROJECT:

  • Creative Director.
  • Executive Producer.

PROJECT TITLE: 

  • Earn Your Armour

TYPE: 

  • Original video content.
  • Long format video series.

BACKGROUND:

TREATMENT:

  • Strip away the expected approach of watching athletes in action.
  • Get deep into the athlete’s psyche and expose how they’re wired mentally.
  • Peel away the layers of their Armour and see how they earned it.

PRODUCTION PARTNER:

FINAL CREATIVE:

Roel F. Concepcion

Chief Explorer

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.